WebMar 3, 2016 · Product-line expansion can take a number of forms, including new versions of an existing product, upgrades to existing products or completely new products. Four Reasons to Expand a Product Line: 1. Life Cycle. 2. Market Opportunity. 3. Customer need 4. Customer loyalty WebExtend Profits, Not Product Lines. by. John Quelch. and. David Kenny. From the Magazine (September–October 1994) In the last ten years, products have proliferated at an …
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WebRisks associated with line extensions. 1. Expanded line without any clear cut role leads to confused customers and confused retailers. The lure of line extension has been strong. Managers add products to their line without reasoning. This creates situations of expanded line without assigning clear-cut role to the products. WebMost companies are pursuing product-expansion strategies—in particular, line extensions—full steam ahead. But as John A. Quelch and David Kenny argue in “Extend … grill repairman near me
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WebFounded in 1965, Vulcan Foundry was one of the first semi-automated construction casting producers in the south. Originally built to serve the Louisiana market, the company rapidly expanded its product line to meet local specifications used across the southern United States. This acquisition allowed EJ to expand into the southern market. WebPotential product cannibalization. Probably the main concern with a product line extension, particularly for a simple variation of an existing brand/product – such as a flavor or size variation – is cannibalization of existing sales. That means that the sales generated by the new products are at the expense of existing products that are ... WebFeb 3, 2024 · A product line is an assembly of related products marketed under one brand sold by a company. Companies can operate several lines under a single brand, but sometimes they have multiple brands. Companies can release an entirely new product line or extend an existing one. Product managers and other marketers are the principal … fifths in a gallon